A Wayfinder is a great solution to empower your guests, visitors or shoppers to take control of their journey around ones premises. In most cases on entering an unfamiliar building people want to know where they are situated and to find a fastest route to their destination.
Netcare recently undertook a project to strategically position a 49" digital touch screen in their Medical Centre foyer to keep patients, visitors and staff informed regarding the location of medical Doctors within the medical centre.
GOAL: To easily and efficiently inform hospital visitors regarding the location of medical Doctors within the medical centre. Using strategically placed digital signage, Netcare wanted to keep patients, visitors and staff currently about news, time-sensitive updates and increase awareness about the brand.
CHALLENGE: To share important corporate health, and wellness messaging across a digital signage network at multiple locations while being able to easily manage, update and tailor content in real-time per specific screen.
SOLUTION: Three 49" touch screens were installed outside main gathering points to keep patients and visitors informed about the offices and suites of the various medical practitioners.
RESULT: The new system is an effective communication platform that has improved brand awareness, as well as a means of conveying critical, timely information across multiple locations with assurances of network health.
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