Retail Analytics

Wouldn’t it be great to have insight into your customers’ behavioral patterns within your store? To know their age and gender and general mood or just how often they visit? To track their purchasing behavior and to be able to forecast for high demand periods?

BBM has a variety of analytical tools and software available, with which to support our clients’ needs to “measure their audience” or analyse their customers’ behavior. This valuable information supports retailers and business owners in making more informed decisions around marketing, sales and operations.

We specialise in

  • Business intelligence
  • Retailer Performance Analytics
  • Retailer Sales Reporting
  • Customer Engagement Platforms
  • Consumer Analytics
  • People Counting
  • Heat Mapping
  • Facial Recognition

Benefits of Retail Analytics

Drive Sales

  • Introduce customer engagement platforms
  • Improve store layouts
  • Place high margin in high traffic areas
  • Adjust promotional material rates in high traffic areas
  • Adjust pricing according to the time of day and day of the week
  • Adjust stock levels and product offering according to the customer demographics

Improve Communication

  • Amend and focus communication according to customer demographic
  • Put the right message in front of the right person at the right time
  • Adjust sales content based on age and gender at the point of purchase

Increase Efficiencies

  • React to customer patterns
  • Improve store / office layouts
  • Reduce queuing by looking at traffic and buying patterns
  • Know your customers and adapt your content

“Marketing without data is like driving with your eyes closed.”
Dan Zarella

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